Archive for August, 2012

How to Use ShortStack to Create a Facebook Contest

How to Use ShortStack to Create Facebook ContestsWould you like to increase the engagement activity in your Facebook page? You have a marketing strategy and that you would require names and emails of your target customers. Would you like them to give you their information?

Why not run a contest? Stir up a buzz by doing a sweepstakes. Everybody loves free stuffs and winning it by chance makes it even more exciting.  Raffle off a very nice price that they won’t want to miss out on.  This is a great way to promote your page and increase your fan base. You can also do a photo or video contest. Let your fans participate by submitting their own photos or videos; or voting for the photos or videos they like. I am sure this will build a lot of hype and engagement to your page.

Running a Facebook contest, however, is not that simple and straightforward. There is a right or should I say ‘legal’ way of doing so. According to the Facebook Page Terms and Standards, promotions should be run using a third party app. This includes sweepstakes and contests of any form. Using the like button and other features and functionality within Facebook is not allowed in any promotional activity. If you do this, Facebook can delete or remove your page.

So, what is the right way of doing a contest? Use an app. In this tutorial, I show you how to create your own Facebook contest the right way by using an app template available at ShortStack.

ShortStack is a design tool which allows you to create your custom Facebook tabs to suite your promotional needs. It also has a variety of widgets and templates which you can use to run your contest right away.  You can use ShortStack for free if you just need to run a simple sweepstakes contest. However, you need to avail of their paid services for several features like database storage for storing your promotional entries and analytics for monitoring your interactions over time.

Go to my Facebook page to see my sample contest. Let me know if you have any questions regarding this tutorial. Have a great day!